The Red Cross was founded 161 years ago by Henry Dunant and Gustave Moynier with a little help from their friends.
When they founded the Red Cross, Henry Dunant and Gustave Moynier knew more about aiding word-users in need regardless of their nationality, race, or religion, than they knew about marketing.
So, for the Red Cross branding, they simply inverted the colors of the Swiss flag…
As far as they were concerned, job done, and without further ado they returned to their core business, aiding word-users in need of help regardless of nationality, race or religion.
In doing so they made the BIG mistake of underestimating the power of pictures which everybody knows speak a thousand words. This they found out when they wanted to export the Red Cross with its mission…
“Humanitarian protection and assistance for victims of armed conflict and other situations of violence under the principles of neutrality, impartiality, and independence regardless of nationality, race, or religion.”
They were told that wasn’t possible, not because the cross is red, but because it’s a cross.
It’s obvious the word-users have lost their mind, gone crazy, flipped out, gone nuts, and lost their marbles when religions are more important than the protection and assistance for victims of violence and armed conflict regardless of nationality, race or religion.
The Red Cross is now recognised by different brands around the world.
I’m not saying there is anything wrong with brands. All I’m saying is when you’re looking for proof the word-users have lost their marbles, the Red Cross stands out.