This 13,750-year-old sales trick still works today

A 13,750-year-old sales trick continues to work as we speak, so you might of course want to know what it is and what we’re talking about. Well, first things first, a trick is intended to deceive. As you’d expect from a trick that has deceived without fail for the past...

Do you want a fresh perspective but don’t know how?

Why is it hard to gain a fresh perspective? I think it has got to do — are you ready for this? — with professional golf teachers. I’m told the hardest part for a professional golf teacher isn’t helping adult golfers develop a picture-book swing. The hardest part...