Why you always struggle to WRITE A HIGH-ENGAGING LINKEDIN POST no matter how hard you try.

With over 738 million users, LinkedIn is the best social media platform for a smorgasbord of B2B marketing, recruitment, job seekers, and self-appointed experts promoting accomplishments, opportunities, trends, and perspectives from their neck of the woods.

If you struggle to write a high-engaging LinkedIn post no matter how hard you try, perhaps it’s because you’re not using everything LinkedIn has to offer.

Focus on writing long-form articles that resonate with a professional audience.

More than merely sharing your knowledge, long-form articles are about creating a narrative that engages and educates, which is pivotal in establishing credibility and leadership, and attracting a professional audience.

Embrace the power of LinkedIn Live to broadcast content that adds value. Think professional development workshops and in-depth panel discussions. More than just broadcasting, it’s a conversation that provides real-time value and strengthens your professional presence.

Utilise polls, posts, and direct messaging to engage with your network. Emphasise the importance of genuine interactions. You’ll be able to foster strong, meaningful relationships.

Carousel posts are favored by many because of their ability to visually present complex information in an engaging way. I use these between long-form articles for everything from quick tips to simplifying complex ideas.

Job and hiring content: Sharing updates on hiring and insights into company culture is an effective method to attract followers. Use LinkedIn to enhance employer branding, to share what makes your company a great place to work, attracting top talent in the process.

If so inclined, create or delete a profile in another language: https://www.linkedin.com/help/linkedin/answer/a541878

The use of Boolean search on LinkedIn is explained here: https://www.linkedin.com/help/linkedin/answer/a524335

Incorporating some of the above methods ensures that my content is always impactful and engaging. It has not only enhanced my professional network, but has also boosted my influence within my niche, and has been instrumental in helping me outperform the majority of LinkedIn users:  from 250 LinkedIn post-impressions for the 31 days of January 2024, to 4577 LinkedIn post-impressions for just the past 7 days.

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