A rose by any other name would smell as sweet”, said William Shakespeare some 430 years ago.

Now, 430 years later, so it is with words.

A word by any other word is a word.

No matter what you call it, if you have aword for it, it’s a word.

WORDS

• You are either controlled (by words).
• Or you are controlling (words).
• There is no in-between.

That explains why I tell the story of words — of how it all began — no matter how it is received.

#cmba #creativity #innovation #ThePowerOfWords #word