If you stop marketing to save money, you might as well stop the clock to save time. – Henry Ford
If you talked to people the way advertising talked to people, they’d punch you in the face. – Hugh Macleod
It’s tempting to decide to make a profit first, then invest in training, people, facilities, promotion, customer service, and most of all, doing important work. In general, though, it goes the other way. – Seth Godin
Everything that marketing knows, it knows from the marketing of words. – Beat Schindler
Marketing makes change happen. If there is no change, the marketing didn’t work. – Seth Godin
News is something that someone, somewhere wants to supress. The rest is advertising. – George Orwell
Only shallow people think marketing is unimportant. – Oscar Wilde
The market for something to believe in is infinite. – Hugh Macleod
Unless your advertising contains a big idea, it will pass like a ship in the night. – David Ogilvy
Women will pay two dollars and a half for skin cream but no more than twenty-five cents for a cake of soap. Why? Soap only promises to make them clean. The cream promises to make them beautiful. – Vance Packard
You want to deliver to the world what you would buy if you were on the other end. – Charlie Munger