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Pro tip: How to make your day’s productivity explode with a simple tactic. Many among us, with exceptions, ignore that it doesn’t matter whether a story genuinely happened or not, that the only thing that matters it’s believed. That’s why more believe stories whether they happened or not than before. I suspect it’s because the stories are no longer told by storytellers like you and me, made of 100% cells and 70% water, but by

If your words don’t improve, you’re doing it wrong. Words are how you aim at what you’re looking for. If you’re looking for other reasons for knowing where you are, you’re looking in the wrong place. “Words are all we have” Samuel Beckett said in 1969, in his Nobel Prize for Literature acceptance speech . By that, he didn’t mean that words are all we have. On the contrary, being animals with words, we have

Let’s face it, most unique value propositions (UVPs) — for example on LinkedIn, the best platform for professionals, B2B marketing, job seekers, and self-appointed experts — either don’t exist, or they don’t tell you much. Therefore, no matter on which social media platform or where on your journey you are, the most important decision you will ever make is your UVP, also known as your Unique Value Proposition. It’s the most important decision right now

What makes a good logo? Looking for a logo for SchindlersWord that I haven’t got yet, I have two ideas trotting in mind: The pyramid and the U-turn. I’m inspired by the pyramid by the three in Gaza and the one depicted on the USA $1 bill, likely because I visited Egypt half a century ago, while backpack traveling Africa, and for having resided 18 years in the USA. On a side note, not the

The oldest sales trick still works. As you’d expect, the world’s oldest sales trick is a story. Stories, and the telling of stored words, known as storytelling, predate the invention of writing by thousands of years. That means the world’s oldest sales trick is more than 5,000 years old. Nonetheless, it still works as new. Invented by the religionists, the trick consists of making those that believe it believe that everything we have a word

With my brand words — what a word is, does, and have — “How can I differentiate my brand with so many brands in the world?” is the question that I often get asked, often by myself. I do words like Coca-Cola does Coca-Cola and Starbucks does coffee, however, with a difference BIG as any mountain that I should know about as I live and love in Switzerland.Even in Switzerland, nobody knows I’ve got a

16,000 words is what the average word-user uses per day, AI is telling me. But at the same time, internet is telling me that the number of English words is over 1,000,000. Should my math be as good as my word, the words used by the average word-user are a mere 1.6% of the total available, and the 500 I use a mere 0.1%. I have a hard time believing that I count among the

How can 1 way be enough? Am I kidding you? On the contrary, I’m serious.On Amazon, success principle books vary from 140 to over 600 pages. I know. I read many of them. But after I had done that, I did some thinking of my own and concluded that 1 (one) way is enough. I found out 1 way is all it takes too late if you ask me, but I don’t ask myself and