SchindlersWord

the origin of humanity

Quotes

Marketing Quotes Worth Reading Twice

If you stop marketing to save money, you might as well stop the clock to save time. – Henry Ford

If you talked to people the way advertising talked to people, they’d punch you in the face. – Hugh Macleod

It’s tempting to decide to make a profit first, then invest in training, people, facilities, promotion, customer service, and most of all, doing important work. In general, though, it goes the other way. – Seth Godin

Everything that marketing knows, it knows from the marketing of words. – Beat Schindler

Marketing makes change happen. If there is no change, the marketing didn’t work. – Seth Godin

News is something that someone, somewhere wants to supress. The rest is advertising. – George Orwell

Only shallow people think marketing is unimportant. – Oscar Wilde

The market for something to believe in is infinite. – Hugh Macleod

Unless your advertising contains a big idea, it will pass like a ship in the night. – David Ogilvy

Women will pay two dollars and a half for skin cream but no more than twenty-five cents for a cake of soap. Why? Soap only promises to make them clean. The cream promises to make them beautiful. – Vance Packard

You want to deliver to the world what you would buy if you were on the other end. – Charlie Munger

Energy Quotes Worth Reading Twice

Energy cannot be created or destroyed. It can only be changed from one form to another. – Albert Einstein

Energy is eternal delight. – William Blake

Energy is not only the basis of our existence, it is the fuel that makes everything in our lives real and possible. – Tony Robbins

Energy is the essence of life. Every day you decide how you’re going to use it by knowing what you want and what it takes to reach that goal, and by maintaining focus. – Oprah

Everything is energy. That is all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way. This is not philosophy this is physics. – Albert Einstein

If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes. – Andrew Carnegie

In every man’s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires. – James Cash Penney

Managing energy, not time, is the key to high performance and personal renewal, to prevent burnout and improve productivity. – Tony Schwartz

Nobody realizes that some people expend tremendous energy merely to be normal. – Albert Camus

Success? My nomination for the single most important ingredient is energy well directed. – Louis Lundborg

The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary. – Thomas Edison

The key to success is to raise your own energy. When you do, people will naturally be attracted to you. And when they show up, bill them! – Stuart Wilde

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. – Socrates

There is no energy crisis, food crisis or environmental crisis. There is only a crisis of ignorance. – Buckminster Fuller

Free Quotes Worth Reading Twice

As I walked out the door toward my freedom, I knew that if I did not leave all the anger, hatred, and bitterness behind I would still be in prison. – Nelson Mandela

Be free from all dualities and from all anxieties for gain and safety and be established in the self. – The Vedas

Between stimulus and response is a space. In this space lies our freedom to choose our response. In these choices lie our growth and our happiness. – Stephen Covey

Free is the result of a decision that’s made once and for all to be constantly renewed. It takes a daily effort to be free. – Beat Schindler

Freedom is not worth having if it does not include the freedom to make mistakes. – Mahatma Gandhi

Freedom is what you do with what’s been done to you. – Jean-Paul Sartre

Freedom of will is the ability to do gladly that which I must do. – Carl Jung

From birth, man carries the weight of gravity on his shoulders. He is bolted to earth. But man has only to sink beneath the surface and he is free. – Jacques Cousteau

I can assure you, that once you get rid of the notion of art, you acquire a great many wonderful new freedoms. – Jean Tinguely

I discovered that when I believed my thoughts, I suffered, but that when I didn’t believe them, I didn’t suffer, and that this is true for every human being. Freedom is as simple as that. – Byron Katie

I saw the angel in the marble and I just chiseled till I set her free. – Michelangelo

It you think you’re free, there’s no escape possible. – Baba Ram Dass

Man does not simply exist but always decides what his existence will be, what he will become the next moment. By the same token, every human being has the freedom to change at any instant. – Viktor Frankl

No man is free who is not master of himself. – Epictetus

None are more hopelessly enslaved than those who falsely believe they are free. – Johann Wolfgang Goethe

The free, exploring mind of the individual human is the most valuable thing in the world. – John Steinbeck

The function of freedom is to free someone else. – Toni Morrison

The holy curiosity of inquiry, this delicate little plant, aside from stimulation, stands mainly in need of freedom. Without this, it goes wrack and ruin without fail. – Albert Einstein

The last of personal freedoms that no one can deprive you is choice… and the freedom to choose one’s attitude in any given set of circumstances. – Victor Frankl

The new dawn balloons as we free it. For there is always light, if only we’re brave enough to see it. If only we’re brave enough to be it. – Amanda Gorman

The secret of happiness is freedom, and the secret of freedom, courage. – Thucydides

There are many ways to be free. One way is to transcend reality by imagination. – Anaïs Nin

There is but one way to experience freedom. It’s not through knowledge. It can only be found through practice, practice, practice of free will. – Byron Katie

To find yourself you need the greatest possible freedom to drift. – Francis Bacon

We are free to choose our response in any situation, but in doing so we chose the attendant consequence. If we pick up one end of the stick, we pick up the other. – Stephen Covey

We can never free ourselves from habits. The human being is a creature of habit. But we can replace bad habits with good ones. We can trade in the habits of the amateur and the addict for the practice of the professional and the committed artist or entrepreneur. – Steven Pressfield

Story Quotes Worth Reading Twice

Depressed? You’re in the past. Anxious? You’re in the future. At peace? You’re present. – Lao Tzu

Every man’s life lies within the present. The past is spent and done with. The future is uncertain. – Marcus Aurelius

Fear evaporates when we understand that our life stories and the history of the world were written by the same hand. – Paulo Coelho

Forgiveness is giving up all hope of having had a better past. – Anne Lamott

History can be written in a simple little formula: Challenge, Response. – Arnold Toynbee

History doesn’t repeat itself, but it rhymes. – Mark Twain

History is more or less bunk. – Henry Ford

I like the dreams of the future better than the history of the past.  – Thomas Jefferson 

I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened. – Winston Churchill

If you live to the age of a hundred, you have it made because very few people die past the age of a hundred. – George Burns

Invent a past for the present. – Daniel Stern

It’s precisely the disappointing stories which have no proper ending and, therefore, no proper meaning that sound true to life. – Max Frisch

Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more. It is a tale told by an idiot, full of sound and fury, signifying nothing. – William Shakespeare

Most people, in fact, will not take the trouble in finding out the truth but are much more inclined to accept the first story they hear. – Thucydides

Myths are not invented as stories are. Myths are inspired, they really are. They come from the same realm that dream comes from. – Joseph Campbell

One’s past is either made useful or else mutates and becomes cancerous. – Dave Eggers

Some day you will be old enough to start reading fairy tales again. – C. S. Lewis

Some historians hold that history… is just one damned thing after another. – Arnold Toynbee

Sooner or later, everyone will invent a story they think is their life. – Max Frisch

Tell your own story, and you will be interesting. Don’t get the green disease of envy. Don’t be fooled by success and money. Don’t let anything come between you and your work. – Louise Bourgeois

The great thing about history is that it is adaptable. – Sir Peter Ustinov

The marvel of all history is the patience with which men and women submit to burdens unnecessarily laid upon them by their governments. – William E. Borah

The one charm of the past is that it is past. – Oscar Wilde

The secret of health for both mind and body is not to mourn for the past, not to worry about the future, or not to anticipate troubles, but to live in the present moment wisely and earnestly. – Buddha

There is no greater agony than bearing an untold story inside you. – Maya Angelou

Until the lioness tells her tale, the story will always glorify the hunter . –  Proverb

We do not heal the past by dwelling there. We heal the past by living fully in the present. – Marianne Williamson

What would there be in a story of happiness? Only what prepares it, only what destroys it can be told. – André Gide

Whether a story genuinely happened or not doesn’t matter. The main thing is that it’s true. – Erich Kästner

You can’t move forward until you let go of the past. You must never look back. – Debra Jones

True Quotes Worth Reading Twice

All the truth in the world adds up to one big lie. – Bob Dylan

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. – Arthur Schopenhauer

Beauty is truth, truth beauty. – John Keats

Between dreaming and making a dream come true is belief. – Beat Schindler

By ignorance the truth is known. – Henry Suso

Do not believe the truth. The truth is tiny compared to what you have to do. – Leonard Cohen

Everything we hear is an option, not a fact. Everything we see is a perspective, not the truth. – Marcus Aurelius

Give me a fruitful error any time, full of seeds, bursting with its own corrections. You can keep your sterile truths for yourself. – Vilfredo Pareto

I think 99 times and find nothing. I stop thinking, swim in silence, and the truth comes to me. – Albert Einstein

If I have been untrue, I hope you know, it was never to you. – Leonard Cohen

If it’s not right, don’t do it. If it’s not true, don’t say it. – Marcus Aurelius

If you tell the truth, you don’t have to remember anything. – Mark Twain

If you’re a minority of one, the truth is the truth. – Mahatma Gandhi

If you’re the one who tells the lie, you’re the first to find out. – Fergus O’Farrell

In wartime, truth is so precious that she should always be attended by a bodyguard of lies. – Winston Churchill

It doesn’t matter whether a story genuinely happened or not. The main thing is that it’s true. – Erich Kaestner

It is difficult to say what truth is, but sometimes it is so easy to recognize it as falsehood. – Albert Einstein

It is good that God kept the truths of life from the young as they were just starting out or else they’d have no heart to start at all. – Cormac McCarthy

It is the hallmark of any deep truth that its negation is also a deep truth. – Niels Bohr

The truth has never been of any real value to any human being. It is a symbol for mathematicians and philosophers to pursue. In human relations, kindness and lies are worth a thousand truths. – Graham Greene

Life is difficult. This is a great truth, one of the greatest truths. It is a great truth because once we truly see this truth, we transcend it. Once we truly know that life is difficult, once we truly understand and accept it, then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters. – M. Scott Peck

Many people, especially ignorant people, want to punish you for speaking the truth, for being correct, for being you. Never apologize for being correct, or for being years ahead of your time. If you’re right and you know it, speak your mind. Even if you are a minority of one, the truth is still the truth. – Mahatma Gandhi

Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing happened. – Winston Churchill

Not only are we the sole animal capable of believing in Santa Claus, we are also the only one that can come to grips with the truth he doesn’t exist. – Jon Franklin

Pompous vocabulary and revolutionary overtones make me suspicious. Truth tends to present itself modestly and in simple garb. – Albert Einstein         

Reason is the slow and torturous method by which those who do not know the truth discover it. – Blaise Pascal

‎Strange times are these in which we live when old and young are taught falsehoods in school. The person who dares to tell the truth is called at once a lunatic and fool. – Plato

Surprise is the essence of humor, and nothing is more surprising than truth. – Bill Watterson

The best camouflage of all, in my opinion, is the plain and simple truth. Because nobody ever believes it. – Max Frisch

The effort to strive for truth has to precede all other efforts. – Albert Einstein  

The opposite of a profound truth may well be another profound truth. – Neils Bohr

The truth does not change according to our ability to stomach it. – Flannery O’Connor

The truth is an ambition which is beyond us. – Peter Ustinov

The truth is, most of us discover where we are headed when we arrive. – Bill Watterson

The truth of the matter is that you always know the right thing to do. The hard part is doing it. – Norman Schwarzkopf

The word-users’ growth depends on the truth we can stomach about ourselves without the need for an ambulance. – Beat Schindler

There is one elementary truth. The moment one definitely commits oneself, then providence moves, too. – Johann Wolfgang Goethe

Truth comes in blows. – Saul Bellow

Truth is abhorred by the masses. – Baltasar Gracián

Truth is not only violated by falsehood. It may be equally outraged by silence. – Henri-Frédéric Amie

Truth is what stands the test of experience. – Albert Einstein

Two truths that aren’t true. God helps those who help themselves. Actors get up at 5 a.m. – Bob Dylan

We all know that art is not truth. Art is a lie that makes us realize truth, at least the truth that is given us to understand. The artist must know the manner whereby to convince others of the truthfulness of his lies. – Pablo Picasso

Whoever tells the truth needs a fast horse. – Proverb

Whoever undertakes to set himself up as a judge of truth and knowledge is shipwrecked by the laughter of the gods. – Albert Einstein 

You can lead people to truth, but you can’t make them understand it. – Bill Watterson

Well Quotes Worth Reading Twice

A problem adequately stated is a problem well on its way to being solved. – Buckminster Fuller

Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it. – Lou Holtz

All of my misfortunes come from having thought too well of my fellows. – Jean-Jacques Rousseau

Dwell on the beauty of life. Watch the stars and see yourself running with them. – Marcus Aurelius

I can well understand why children love sand. – Ludwig Wittgenstein

I often painted fragments of things because it seemed to make my statement as well as or better than the whole could. – Georgia O’Keeffe

I think the foremost quality, there’s no success without it, is really loving what you do. If you love it, you do it well, and there’s no success if you don’t do well what you’re working at. – Malcolm Forbes

If I had my life over again, I should form the habit of nightly composing myself to thoughts of death. I would practice, as it were, the remembrance of death. There is no other practice which so intensifies life. Without an ever-present sense of death, life is insipid. You might as well live on the whites of eggs. – Muriel Spark

If it falls your lot to be a street sweeper, go out and sweep streets like Michelangelo painted pictures. Sweep streets like Handel and Beethoven composed music. Sweep streets like Shakespeare wrote poetry. Sweep streets so well that all the hosts of heaven and earth will have to pause and say, here lived a great street sweeper who swept his job well. – Martin Luther King, Jr.

Just that you do the right thing. The rest doesn’t matter. Cold or warm. Tired or well-rested. Despised or honored. – Marcus Aurelius

Mirrors would do well to think before they cast their reflections back at us. – Jean Cocteau

Nobody cares if you can’t dance well. Just get up and dance. – Dave Barry

Since we are destined to live out our lives in the prison of our minds, our one duty is to furnish it well. – Peter Ustinov

Take the course opposite to custom and you will almost always do well. – Jean-Jacques Rousseau

The opposite of a profound truth may well be another profound truth. – Neils Bohr

The single most important ingredient is energy well directed. – Louis Lundbor

The truth is at the bottom of a well. You look in a well and you see the sun or the moon, but if you jump in there’s no longer the sun or the moon, there’s the truth. – Sciascia

The way to finish well tomorrow is by finishing well today. – Boyd Bailey

Well done is better than well said. – Benjamin Franklin

You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing and then do them so well that people can’t take their eyes off of you. – Maya Angelou

Call in well. Get the boss on the line and say, “Listen, I’ve been sick ever since I started working here, but today I’m well and I won’t be in anymore.” Call in well. – Tom Robbins

Safe Quotes Worth Reading Twice

Accepting that death is absolutely safe is like taking off a tight shoe. – Pat Rodegast

Be free from all dualities and from all anxieties for gain and safety, and be established in the self. – The Vedas

Failure is always a safe, familiar, no-risk refuge, a known experience; it focuses no new of testing responsibilities upon one. Success, on the other hand, is unknown territory and a high-risk business; the very life-style it imposes if full of relentless demand for even better performances and achievements. – Alan Olmstead

Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety. – Seth Godin

Follow your bliss. The heroic life is living the individual adventure. There is no security in following the call to adventure. Nothing is exciting if you know what the outcome is going to be. – Joseph Campbell

For just when ideas fail, a word comes in to save the situation. – Johann Wolfgang von Goethe

Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. – Rumi

He who is safe is not secure. – Benjamin Franklin

I always prefer to believe the best of everybody. It saves so much trouble. – Rudyard Kipling

I don’t mind going back to daylight saving time. With inflation, the hour will be the only thing I’ve saved all year. – Victor Borge

If there is a fear of failing, the only safety consists in deliberately jumping. – Carl Jung

If you stop marketing to save money, you might as well stop the clock to save time. – Henry Ford

It is respectable to have no illusions, and safe, profitable, and dull. – Joseph Conrad

Lighthouses don’t go running all over an island looking for boats to save. They just stand there shining. – Anne Lamott

No one saves us but ourselves. No one can and no one may. We ourselves must walk the path. – Buddha

One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again. Fear must be overcome again and again. – Abraham Maslow

Security is a kind of death. – Tennessee Williams

Security is not having things. It’s handling things. –  Susan Jeffers

Ships in harbor are safe, but that’s not what ships are built for. –  John Shedd

Success, recognition, and conformity are the bywords of the modern world where everyone seems to crave the anesthetizing security of being identified with the majority. – Martin Luther King Jr

There is no security on this earth. There is only opportunity. – Douglas MacArthur

To stay young, to save the world, break the mirror. – Nanao Sakeki

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. – Mark Twain

What if we choose not to do the things we are supposed to do? The principal gain is a sense of an authentic act – and an authentic life. It may be a short one, but it is an authentic one, and that’s a lot better than those short lives full of boredom. The principal loss is security. Another is respect from the community. But you gain the respect of another community, the one that is worth having the respect of. – Joseph Campbell

You are told a lot about your education, but some beautiful, sacred memory, preserved since childhood, is perhaps the best education of all. If a man carries many such memories into life with him, he is saved for the rest of his days. – Fyodor Dostoevsky

You can safely assume you’ve created God in your own image when it turns out that God hates all the same people you do. – Anne Lamott

Peace Quotes Worth Reading Twice

A mind at peace, not intent on harming others, is stronger than any physical force in the universe. – Wayne Dyer

Ah, if only we knew how to blossom. Our heart would pass beyond every small danger, and would find peace in the greatest danger of all. – Rainer Maria Rilke

Better than a thousand hollow words is one word that brings peace. – Buddha

Climb the mountains and get their good tidings. Nature’s peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop off like autumn leaves. – John Muir

I can love a stone, and also a tree or a piece of bark. These are things and things can be loved. But I cannot love words. Maybe the many words is what’s preventing you from finding peace. – Hermann Hesse

If you are depressed you are living in the past, if you are anxious you are living in the future. If you are at peace, you are living in the present. – Lao Tzu

Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn’t necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else’s affairs. – Marshall McLuhan

Lord, make me a channel of thy peace, that where there is sadness, I may bring joy. – Francis of Assisi  

Peace cannot be kept by force. It can only be achieved by understanding. – Albert Einstein

Peace is the result of retraining your mind to process life as it is, rather than as you think it should be. – Wayne Dyer

Peace will come with tranquillity and splendor on the wheels of fire but will offer no reward when her false idols fall and cruel death surrenders with its pale ghost retreating between the King and the Queen of Swords. – Bob Dylan

The fruit of love is service, the fruit of service is peace, and peace begins with a smile. – Mother Teresa

The war is won, but the peace is not. – Albert Einstein   

We must not seek happiness in peace, but in conflict. – Paul Claudel