The oldest sales trick still works.

As you’d expect, the world’s oldest sales trick is a story.

Stories, and the telling of stored words, known as storytelling, predate the invention of writing by thousands of years. That means the world’s oldest sales trick is more than 5,000 years old. Nonetheless, it still works as new.

Invented by the religionists, the trick consists of making those that believe it believe that everything we have a word for is the creation of fictional characters from 6,000 years ago, give or take, depending on where the story is heard.

Needless to say, but given the trick still works, I say it anyway, it’s a blatant lie.

Words are the invention of energy, like the Earth itself and everything that follows — the cells, plants, animals, eyes, brains, words, the word-users and everything we have a word for now.

The religionists — or snake oil salesmen, flim-flamers, con artists, demagogues or tricksters, depending on what you ask — know better than anyone how it all began and how it continues to begin as we speak.

“In the beginning is the word.”

They’ve even written it in some of their books. They don’t need Margaret Atwood to confirm that “a word after a word after a word is power.” They’ve known it since the beginning of words — which happened when the age was stone, the Sahara green, and Northern Europe under 1-mile-thick ice, that is 13,750 years ago — thank you very much.

Long story short, the world’s oldest sales trick not only still works, but they also still know it as we speak.

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#Storytelling #SalesTricks #WordPower