What makes a good logo?

Looking for a logo for SchindlersWord that I haven’t got yet, I have two ideas trotting in mind: The pyramid and the U-turn.

I’m inspired by the pyramid by the three in Gaza and the one depicted on the USA $1 bill, likely because I visited Egypt half a century ago, while backpack traveling Africa, and for having resided 18 years in the USA.

On a side note, not the three pyramids in Gaza but the pyramid depicted on the $1 bill is the logo of a group of word-users called the Enlightened, whose goals is to oppose superstition, obscurantism, religious influence over public life, and abuses of state power, and to end the machinations of injustice of those in control without dominating them.

With goals like that, they were of course outlawed by those in control, the defenders of the status quo, 234 years ago, that continue to fight them tooth and nail to this day.

The U-turn, I think, fascinates me because I’ve experienced quite a few myself.

Therefore, my choice of logos under consideration are the following